At Beetroot Dot C Co., Ltd., we don’t just design brands—we craft unforgettable lifestyle experiences. From the aromatic rituals of T'IN Tea to the artisanal flavors of Toors and the mindful simplicity of Tord Krop, our brands embody a philosophy: true connection thrives at the intersection of design, culture, and wellness.
Know more about us
Our Vision
To become the architects of unforgettable brand worlds—where every touchpoint, from pixels to packaging, tells a cohesive story that captivates audiences and cultivates loyalty.
Our Mission
At Beetroot, we fuse strategic thinking and sensory design to build brands that don’t just compete—they connect. Here is how we do it!
Brand Alchemy -We transform business goals into ownable visual identities (like we did for T'IN’s tea rituals and Toors’ artisanal food ethos), ensuring every color, font, and texture embodies your DNA.
Experience-First Philosophy - We design beyond logos—crafting 360° brand ecosystems (digital platforms, physical spaces, packaging) that engage customers at every interaction.
Culture-Driven Storytelling - Your brand isn’t static. We anchor it in cultural relevance, whether through wellness (Tord Krop’s minimalism) or community (Toors’ shared tables).
Data-Meets-Creativity - Analytics inform our whimsy. We balance emotional appeal with user behavior insights to make brands feel intuitive and irresistible.
For businesses ready to stand out—not just fit in.
What we offer
Toors offers an exquisite selection of premium tea blends, carefully curated by tea experts and sourced from renowned tea gardens worldwide. Each blend is crafted to cater to a variety of palates, offering a journey of flavors that enrich daily life and inspire moments of mindfulness.
Toors Tea Service
We collaborate with businesses and individuals to create customized tea experiences that align with their specific needs. From personalized tea blends to tailored tea ceremonies, we bring a unique touch to corporate events, hospitality services, and personal celebrations.
Custom Tea Solutions
Tea Education & Community Engagement
Through T'IN, we provide educational programs, workshops, and tasting sessions that deepen the appreciation for tea and its culture. These sessions are designed to inspire tea enthusiasts, hospitality professionals, and newcomers alike, fostering a community of learning and shared passion for tea.
Sustainable & Ethical Sourcing
Beetroot Dot C is committed to sourcing teas and ingredients ethically and sustainably. Our partnerships with tea growers prioritize environmentally friendly farming practices, ensuring our products support both the well-being of our customers and the planet.
Product Innovation & Food Development
As we grow, Beetroot Dot C is dedicated to expanding into the realm of food innovation. Our vision includes developing health-conscious, sustainable food products that complement our tea offerings, bringing more wellness-driven choices to our customers.
Branding & Creative Solutions
Through our expertise in branding, T'IN and Toors offer specialized solutions to businesses seeking to elevate their brand presence in the wellness and lifestyle market. We provide consultation and creative services, including product branding, packaging design, and brand communication strategies to help our partners establish a strong identity.
Community-Centric Experiences
We believe in giving back to the community and fostering connections. Beetroot Dot C organizes and supports initiatives that promote creativity, inspiration, and well-being. From hosting community tea events to supporting local wellness workshops, we aim to build a space where people can connect, learn, and grow together.
Our Sharing
Why rush into a whole new lifestyle overnight for better health? At Beetroot Dot C, we believe in gradual, sustainable changes that lead to lasting wellness. Our journey has been one of discovery, as we've explored, experimented, and refined our approach to well-being. Through our brands, T'IN and Toors, we aim to share this journey with you, offering insights, stories, and strategies that inspire balanced living. Join us as we grow together, embracing wellness in a way that's practical, enjoyable, and transformative!
