Only the resilience ones survived Covid-19, not only individuals but also businesses. Have you ever wondered why and how to sustain the business within this highly competitive market? Triangle Donut team has some ideas from interviewing ‘Greenmade’ founders – Poy and Moo about the hearts of business.
We still believe that the most important factors for running a sustainable business are the cores; Core product, core concept, or even core culture. Greenmade’s cores are food, service, and team which all of those factors we crafted from our hearts and our passion about balance eating.
MOO WUTICHAI EAKAPABBUNDIT
After we heard this quote, we all know that ‘Greenmade’ is truly run by the passion and hearts of the founders which can be summarized below.
The core
As mentioned, the way ‘Greenmade’ sustains the business is through the core in all perspectives including products, concept, and culture. These factors are linked by passion. Core products of ‘Greenmade’ are so clear, easy to understand, and unique enough for everyone to consume and become royal customers. Not many people choose to create healthy food in such a creative way (I will indicate more in the next ep so stay tuned!). Moreover, the concept of the restaurant is so strong. They want to cook food as if they cook for their beloved ones which make each dish of Greenmade the most heart-warming healthy food ever! (mentioned by many of the customers – said Khun Moo). Lastly, all the founders have filled their employees with all the passions, attitudes, and understandings the same way the founders do so that when employees need to serve customers they will act the same as the founders. “We have been copying and pasting ‘Greenmade way’ into all of our employees so that Greenmade is the Greenmade that everyone sees today and this is why customers love us” Moo said.
Community and Sustainability
Greenmade has been providing uniquely healthy food that not only attracts people who calculate calories like bodybuilders or fitness trainers but also anyone who wants to just try ‘healthy food.’ This creates a community of people who start to be concerned about their health but still do not want to eat chicken breast every meal. Greenmade has been cooperating with local farmers in many provinces in Northern part of Thailand.They have been helping those farmers creating job opportunities so that we all city people have clean and chemical free products to consume. This all linked back to the core of the business that they want to serve only the best quality of food to their customers. “If you find great partners who understand you and support you, the business has a long and sustainable way to go” Moo said.
Always learning
A lot of customers who have been knowing Greenmade for a while always said that they have a comforting feeling about the food here since they are delicious and healthy. They do not have to worry about chemicals, sugar addition or anything that is not good for health here. “Everyday we have a lot of feedback and suggestions from our customers. We are very thankful for those because we can always improve our products and services” Poy said.
There were people from across Bangkok who really wanted to order our food and wanted to subscribe to our food plan but they couldn’t because of the price of transportation. Moreover, it has been suggested that we should create some food for hospitalized people or even elders who have health concerns and want to eat something delicious, not some boring food. These are all feedback and suggestions from people who have been passed by Greenmade and we really appreciated them
MOO WUTICHAI EAKAPABBUNDIT
In all situations, there is always someone who is lost and someone who is found so choose your path like Greenmade did. Triangle Donut team will wait for you to share your story, maybe the next one will be yours. 🙂

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